Course: Cybersecurity Strategy
Type: Group
Project Overview: 

This course project required students to act as consultants, applying cybersecurity concepts to a real organizational challenge and delivering a report and presentations.

Our team chose Boston Medical Center (BMC), focusing on the rapid expansion of telemedicine during Covid-19 and the resulting cybersecurity and access risks. We analyzed BMC’s healthcare and regulatory context, defined key vulnerabilities in virtual care, and applied the NIST Cybersecurity Framework to evaluate options such as stronger authentication, improved patient data protection, and adoption of telehealth security best practices. Our recommendations emphasized solutions that balance security, accessibility, and compliance.

My Contributions:
I researched healthcare industry statistics to provide a broad macro perspective on issues relevant to other organizations, framing insights for application at the BMC level. I also designed the slide presentation aesthetics and offered feedback to team members on content and messaging.

Course: Accounting
Type: Group
Project Overview: 

Our class met virtually on a platform that was relatively unknown before the pandemic—Zoom. The company quickly became the dominant choice for video conferencing, transforming how people interacted in work, school, and daily life. 

For this project, we conducted an in-depth study of Zoom as a publicly traded company. We researched its history, examined funding sources, and reviewed recent financial statements. Using both time series and cross-sectional analysis with peer firms, we evaluated its performance and concluded with a recommendation for the stock. This project strengthened our ability to apply financial analysis tools to real-world companies.

My Contributions:
I proposed the company as our project focus, researched its history, and gathered financial data on peer firms. I also designed the presentation aesthetics and contributed feedback to the team on project management and data representation.

Course: Marketing Strategy
Type: Group
Project Overview: 

This project was a highly engaging experience in which our team collaborated directly with representatives from a real company to develop a comprehensive marketing strategy pitch deck. We began by conducting several interviews with company stakeholders to understand their challenges, opportunities, and customer perspectives. Using these insights, we created key marketing tools including a perceptual map, value proposition, positioning statement, chasm analysis, personas, and a buyer’s journey. Each element helped clarify how the company could strengthen its market position.

My Contributions:
I contributed to strategy development discussions and cross-team listening sessions, and I designed all elements of the pitch deck to align with the company’s existing branding, ensuring a consistent and professional look and feel.

Course: Marketing Strategy
Type: Individual
Project Overview: 

This case study project focused on developing a marketing strategy pitch deck for Forus Health, an innovative medical technology company specializing in affordable eye-care solutions through advanced screening devices. I analyzed the company’s market position and identified growth opportunities. Key deliverables included a chasm analysis to evaluate adoption challenges, a detailed buyer’s journey to understand decision-making touchpoints, and a campaign framework to guide messaging and outreach. The project combined strategic marketing tools with industry research to create actionable recommendations aimed at helping Forus Health expand its market reach.



My Contributions:
I completed all aspects of this project, including the analysis and development of the pitch deck, and created all design aesthetics to ensure a cohesive, professional presentation.